Digital Marketing | Minter Dial

Kick butt ad, literally

by Minter Dial | Feb 24, 2011 | Marketing

I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence!What about the word...

The value of a Facebook friend, ROI and Return on Interactivity

by Minter Dial | Feb 23, 2011 | Social Media

As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same...

Andrew Ellis, We are Like Minds, Amen!

by Minter Dial | Feb 16, 2011 | Social Media

Drew Ellis, co-founder of Like Minds Andrew ‘Drew’ Ellis is the co-founder of We Are Like Minds, which was founded in October 2009 and has quickly taken up a pole position as thought leaders for business using social media at their global events, and with...

Marketing in 2012 – a window into the future

by Minter Dial | Feb 14, 2011 | Social Media

The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...

A review of Facebook Messages – Impact for digital marketing

by Minter Dial | Jan 29, 2011 | Social Media

The future of networked communications? It took a while, but Facebook Messages was just activated on my account. If you are not aware, Facebook launched late last year what it calls the “Modern Messaging System,” (MMS) a centralizing interface that...