Over the last two decades digital technologies have manifested themselves as an extremely powerful combination of mutually reinforcing, exponential drivers of fundamental change. At first this change took the form of exciting new channels to markets, a step change in...
Minter Dialogue with Tiffany St JamesTiffany St James , digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media...
Marketers everywhere are now getting on the Influencer Marketing (IM) bandwagon. However, many (most) brands are still stumbling along in the process, giving little attention, providing small budgets and handing it off to the intern or maybe an agency to manage. But,...
'Digital transformation is like drying your body after a shower. You have to start at the top.' Click To Tweet “Otherwise, the water will seep down and the screws of your organisation will rust up.” Digital transformation is like drying your body...
Minter Dialogue with Barney Loehnis Barney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the US, Barney has great insights on...