The other day, I was presented with a new start-up where the entrepreneur said he was going after a niche. The problem was that the niche was defined as everything to do with health — the entire health market. Even if you might ultimately have the ambition of a...
Minter Dialogue with Amelia Sordell Amelia Sordell is a born entrepreneur, now founder of Klowt, a personal branding agency based in London, with an impressive following on Linkedin. We discuss Amelia’s entrepreneurial journey, her philosophy and principles in...
Guest Post by Allegra Rienecker I’m going to explain to you my views on social media and what does and doesn’t appeal to me when companies try to reach me through advertising or via influencers. My perspective on social media, as a 16-year-old, is likely a new...
Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...
I’ve been known to start off conversations by saying: The more digital you become, the less digital you will want to be. #DigitalIQ Click To Tweet Most Gen Y don’t agree with me; Gen Z typically frown at the thought; and Baby Boomers tend to split down the...
How to tag someone on LinkedIn if their name doesn’t come up?
