by Minter Dial | Apr 29, 2013 | Social Media
Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual. Influence is subdivisible into spheres of influence....
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...
by Minter Dial | Feb 4, 2013 | Leadership
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the...
by Minter Dial | Jan 26, 2013 | Social Media
Rockin’ Robin - Tweet, tweedle-lee-deeWhen you read a Tweet — depending on the time you have allocated yourself — there is a whole slew of actions you can possibly do (of course, it varies depending if you are already following you or if you are...
by Minter Dial | Oct 15, 2012 | Branding
To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more shows both in London and in New York cf Rolling...