by Minter Dial | Jun 2, 2015 | Leadership, Meaningfulness, Responsibility
“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers...
by Minter Dial | May 31, 2015 | Minter Dialogue, Podcast, Retail
Minter Dialogue Episode #148 This interview is with Michel Koch, who has a deep and varied experience in digital transformation on the inside. Michel has worked as Cross-Channel Director at Camaieu, ran International Multichannel trading at M&S and most recently...
by Minter Dial | May 24, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #147 This interview is with Tamara McCleary, Ms RelationShift, who is an expert in relationships and organizational culture. An internationally recognized speaker and author, Tamara is ranked in the Top 1% of global Social Media Influencers. In...
by Minter Dial | May 21, 2015 | Leadership
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
by Minter Dial | May 17, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #146 — This interview is with Neil Perkin, founder of Only Dead Fish, a digital and media consultancy. Among his many achievements and activities, Neil is the co-creator of Fraggl, a brand new Twitter curation app. Working with a number of big...