by Minter Dial | Sep 26, 2012 | Responsibility, Social Media
Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company...
by Minter Dial | Sep 21, 2012 | Social Media
Minter Dialogue #33 This interview is with Marc Wright, whom I met recently thanks to my upcoming speaking engagement at the IABC conference in Paris (in October). Based in London, Marc is the founder and publisher of Simply Communicate, which, at its core,...
by Minter Dial | Sep 19, 2012 | New Tech, Responsibility, Social Media
Social Media Director: a five legged sheep? I was interviewed by my friend Noam Kostucki about the viability and profile of someone who can help bring social mediainto an organization. The answer obviously depends on the remit and the organization itself, but it...
by Minter Dial | Sep 14, 2012 | Leadership
Over the last ten years, what are the two most inspiring business successes out there? Great, enduring but how copiable? I would imagine that in a poll, in the Western world in any event, the two most common answers would be Apple and Google. What do you think?...
by Minter Dial | Aug 8, 2012 | Business
People talk quite a lot about empathy as an important quality of modern leaders. There are blogs and sites vaunting its beneficial powers (See below for a good list of resources). The issue is that empathy is not a natural skill. It takes time to develop...