by Minter Dial | Dec 12, 2012 | Leadership
I have been to several conferences or read in the news about how X company is pre-announcing a new revolution that will be launched in… 2014. For some of us, that feels like a century away. Promising the future Last week, for example, I was reading how...
by Minter Dial | Nov 26, 2012 | Leadership
In the latest US Presidential elections, there were inevitably a lot of factors that went into victory / defeat. It is a big country, a long race and extremely mediatized. Trying to pin Romney’s loss (or Obama’s victory) on one single element is...
by Minter Dial | Nov 19, 2012 | Leadership
Do you get it? In these changing times and an evident sense of disorientation, we are quick to latch on to success stories. There is a certain urgency to get “it” as if there were a magic wand, single solution. We will want to draw lessons learned and...
by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...
by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
