by Minter Dial | Oct 18, 2012 | Marketing
A couple of weeks ago, I had a dinner set up at the glamourous Oxo Tower Bar, by Harvey Nichols, in London. Prior to going, I was sent a link by my friend to the restaurant (www.harveynichols.com/oxo-tower-london-bar/). The site is reasonably attractive, with a...
by Minter Dial | Jun 14, 2012 | New Tech
I just love London taxis! Talk about a ‘brand’ with deep trust. Their look, cabin size, (“the”) knowledge of the drivers, and their general level of courtesy all make for a great symbol of London. As goes the taxi experience, so...
by Minter Dial | Jan 29, 2012 | Entertainment, Travel
The underground journey, the curves, the souvenir of the song “Winding my way down on…”, and a little Dial [Digital Marketing] 101. A little too close to home not to post on the blog. Still, I’m not sure why Dial 101 should lead to the...
by Minter Dial | Oct 12, 2009 | Health
Have you ever struggled to keep your hard cheese fresh? Then, here is the answer, and it comes with proof. We did an experiment whereby we cut a wheel of Cornish Yarg (a delightful cow cheese that is wrapped in nettles) into two slices. We wrapped one slice in a cloth...
by Minter Dial | Sep 23, 2009 | Branding, Marketing
I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and...
How to tag someone on LinkedIn if their name doesn’t come up?
