Momentum Effect by Jean-Claude Larréché (INSEAD)

Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993).  Jean-Claude gave a short and punchy overview of the key points of his...

If I were a rich man – What’s a wealthy state to do?

“If I were a rich man? Tweedle idle dyddle doo…” is a wonderful song and could probably be singled out as the common person’s most regular dream. But, little does one truly wonder about the plight of the rich. To begin with, there is the difficulty of sorting out the...

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