by Minter Dial | Dec 17, 2012 | Marketing
The short-term chase versus the long-term tale Do you believe you’re working harder than ever before, and yet feel that the business is just not advancing as much as you would like? Many executives similarly express bewilderment about the current...
by Minter Dial | Dec 11, 2012 | Marketing
Digital Findability There is a well known expression that an image speaks a thousand words. The only thing is, according to Google and the other search engines, an image without text is not findable. Thus, an image needs to be accompanied with words....
by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...
by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
by Minter Dial | Oct 29, 2012 | Minter Dialogue, Podcast
Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such...
