marketing | Minter Dial

Interview with @AlexLuff – Putting people into communications at Corporate Edge

by Minter Dial | Oct 29, 2012 | Minter Dialogue, Podcast

Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such...

What really makes for great content marketing?

by Minter Dial | Oct 26, 2012 | Marketing

As Google continues to play with its algorithm, so must the spin masters, voodoo marketers and link farmers go fishing in other ponds. One of the chosen areas on which many choose to jump seems to be the content marketing bandwagon. As with all these...

Example of a huge gaffe at the Oxo Tower Bar restaurant

by Minter Dial | Oct 18, 2012 | Marketing

A couple of weeks ago, I had a dinner set up at the glamourous Oxo Tower Bar, by Harvey Nichols, in London. Prior to going, I was sent a link by my friend to the restaurant (www.harveynichols.com/oxo-tower-london-bar/). The site is reasonably attractive, with a...

Is Facebook Earned, Owned and Paid Media?

by Minter Dial | Oct 16, 2012 | Social Media

With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user...

How to make a viral video – digital marketing on drugs?

by Minter Dial | Oct 10, 2012 | Social Media

If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods. As a brand, the chances of successfully making a video that goes viral is rather small and the odds can get much worse...