marketing | Minter Dial

How to make a viral video – digital marketing on drugs?

by Minter Dial | Oct 10, 2012 | Social Media

If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods. As a brand, the chances of successfully making a video that goes viral is rather small and the odds can get much worse...

How can a brand create truly compelling content?

by Minter Dial | Oct 5, 2012 | Social Media

What is content marketing? There are plenty of great sources for defining what is content marketing, and none better than the entry in Wikipedia: Content marketing is “the creation and sharing of content in order to attract, acquire and engage clearly...

Great Face, Shame about the Brain?

by Minter Dial | Sep 18, 2012 | Marketing

The product is king!How to spot a company that isn’t customer centric? Product centric companies have a tendency to believe that they are equally customer centric. The story in the heads of top management goes along the lines of: “Product is King and...

Brand Latency: How to know if your brand has staying power?

by Minter Dial | Sep 12, 2012 | Marketing

Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....

Sneaky spam: watch out for the Linkedin phish hook – from Mike Hartig

by Minter Dial | Aug 31, 2012 | Marketing

Here is an email that landed in my spam box (thank you Gmail) and yet still had me do a double take. I almost clicked on it, despite the fact that I was reading it in my spam box and it had a big RED ALERT banner on top. Thought I’d post it as it shows just how...