Emotional and Winning Words

Words are in… Wordsmithing remains a critical talent.   Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in.  If images and videos...

Emotion In A Bottle? Washing Away The Blues!

I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.”  The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...

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