by Minter Dial | Aug 12, 2010 | Marketing
I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.” The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...
by Minter Dial | Jul 29, 2010 | New Tech
Volvo Logo Sex Symbol In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the...
by Minter Dial | Jul 25, 2010 | Social Media
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...
by Minter Dial | Jul 24, 2010 | Marketing
On a family holidays to Stockholm, we visited the Swedish Museum of National Antiquities (aka Historical Museum or Historiska Museet in Swedish), located at Narvavägen 13–17, in the east side of Stockholm. I have two things to say about this museum: 1/...
by Minter Dial | Jul 16, 2010 | Mobile
Bleeding Apple Logo As reported by ZDNET and BBC News “Apple offers free iPhone 4 cases,” Steve Jobs has shown himself and the company to have flaws. I am a total and avowed Apple convert, but I am of the variety that never rushes out to buy the very...
