by Minter Dial | Aug 18, 2010 | Marketing
A recent paper by Spanjol, Qualls and Rosa, “How Many and What Kind? The Role of Strategic Orientation in New Product Ideation” in the Journal of Product Innovation Management identified that there are three types of companies: customer centric, competitor...
by Minter Dial | Aug 12, 2010 | Marketing
I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.” The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...
by Minter Dial | Jul 29, 2010 | New Tech
Volvo Logo Sex Symbol In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the...
by Minter Dial | Jul 25, 2010 | Social Media
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...
by Minter Dial | Jul 24, 2010 | Marketing
On a family holidays to Stockholm, we visited the Swedish Museum of National Antiquities (aka Historical Museum or Historiska Museet in Swedish), located at Narvavägen 13–17, in the east side of Stockholm. I have two things to say about this museum: 1/...
