by Minter Dial | Sep 25, 2010 | Branding
A book I wish I had written! “Marketing Lessons from the Grateful Dead” (Amazon). Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a travelling businessman, I feel like my involvement with the Dead...
by Minter Dial | Sep 22, 2010 | Social Media
I like U LIKE ME! FOLLOW ME! RECOMMEND ME! SHARE THIS! SUBSCRIBE! These are the new calls to action for digital marketers. Anytime a consumer is online, he or she cannot avoid the virtual solicitations from brands and content creator...
by Minter Dial | Sep 10, 2010 | New Tech
The launch of Google Instant Search on Wednesday (Sept 8), which is guestimated to bring about 350 million hours in annual time savings worldwide, is also going to bring about a mini revolution in SEO (search engine optimisation) techniques. I loved this quote from...
by Minter Dial | Aug 26, 2010 | New Tech
Words are in… Wordsmithing remains a critical talent. Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in. If images and videos...
by Minter Dial | Aug 18, 2010 | Marketing
A recent paper by Spanjol, Qualls and Rosa, “How Many and What Kind? The Role of Strategic Orientation in New Product Ideation” in the Journal of Product Innovation Management identified that there are three types of companies: customer centric, competitor...