Boutique Paris Hotel: Mama Shelter

An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter.  Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name...

Brands Getting Personal

“Branding gets personal” is the tagline behind the Myndset (now Mydial).  A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...

Industries stuck in time

Luxury watch industry: Timeless or stuck in time? I read a post last week on Brandchannel entitled “Are Luxury Watches Stuck in Time?” which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for...

PowerPoint meets ImpotentPoint

Over the last few days, I have read a number of reports of the horrors of PowerPoint.  It seemed to start with the New York Times article about the illusionary trap of Powerpoint presentations used by US Army ‘intelligence’ which stimulated a post by...

Perfect TED Talk speech

What would a perfect TED Talk speech look like if you cross-referenced the most commented, most emailed and best rated with the words, props and style? This is the subject of a TED Active speech by Dr. Sebastian Wernicke entitled “Lies, Damned Lies &...

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