marketing | Minter Dial

Marketing is DEAD… even in Dutch

by Minter Dial | Apr 19, 2010 | Marketing

I came across this Dutch presentation courtesy of a post at Molenaar Online Marketing. It is a Slideshare presentation with the feature message that Marketing is D.E.A.D. With my particular passion for the Grateful Dead, I found the link far too curious not to pursue....

Brand Building: The importance of Transparency

by Minter Dial | Mar 21, 2010 | Marketing

Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...

Marmite – Mar-Mighty? Love it or Hate it?

by Minter Dial | Mar 18, 2010 | Marketing

Marmite is required taste. For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral. This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...

Social Media is a misnomer; Word of Mouth is an outcome, not a technique

by Minter Dial | Feb 22, 2010 | Social Media

After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras: 1/ “Social media is a misnomer.” Social media...

The diminishing returns of friends? Trust on the decline.

by Minter Dial | Feb 18, 2010 | Social Media

In response to a recent Edelman study and Hubspot post about the 2010 barometers of trust — and specifically, the reduced level of trust in our friends’ advice — I was inspired to write a comment which I post below. “According According...