by Minter Dial | May 2, 2010 | Marketing
What would a perfect TED Talk speech look like if you cross-referenced the most commented, most emailed and best rated with the words, props and style? This is the subject of a TED Active speech by Dr. Sebastian Wernicke entitled “Lies, Damned Lies &...
by Minter Dial | Apr 19, 2010 | Marketing
I came across this Dutch presentation courtesy of a post at Molenaar Online Marketing. It is a Slideshare presentation with the feature message that Marketing is D.E.A.D. With my particular passion for the Grateful Dead, I found the link far too curious not to pursue....
by Minter Dial | Mar 21, 2010 | Marketing
Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...
by Minter Dial | Mar 18, 2010 | Marketing
Marmite is required taste. For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral. This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...
by Minter Dial | Feb 22, 2010 | Social Media
After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras: 1/ “Social media is a misnomer.” Social media...