by Minter Dial | Oct 5, 2008 | Marketing
Some journeys cannot be put into words. New York, 3 a.m. Blues in C Have you all seen this absolutely fantastic advertisement from Louis Vuitton? In this ad above, we have Keith Richards photographed by Annie Leibovitz. It is a forceful combination of an experience, a...
by Minter Dial | Aug 13, 2008 | Branding, Business, Marketing
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found...
by Minter Dial | Jul 27, 2008 | Business, Marketing
Itouch/Iphone – In Search of The Great Ripoff? I have been converted from the evil PC world to the wonders of the MAC. Despite having a wife who worked for Apple for five years and owning the very first ipods, I still maintained my PC world at home. Then, in...
by Minter Dial | Jun 4, 2008 | Marketing
Paris de la diversité et du premier emploi – translates (with a play on words in the first word Paris which also means bets/betting) into: “Betting on diversity and a first job.” This advertisement is for a forum in Paris (June 12th, 2008) to help...
by Minter Dial | May 12, 2008 | Branding, Marketing, Sports
I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his uniform emblazoned...