by Minter Dial | Oct 10, 2010 | Entertainment
Found this drain cover, walking along Boulevard Madeleine in Paris, repainted in the form of a vinyl record. It is certainly not the new advertising platform of choice, but full marks for creativity. I suspect that, if I did a little Google image search, I might find...
by Minter Dial | Jul 29, 2010 | New Tech
Volvo Logo Sex Symbol In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the...
by Minter Dial | Jun 12, 2010 | Marketing, Travel
An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name...
by Minter Dial | Feb 9, 2010 | Business, Social Media
This post was originally published on Dec 14 2009 on a new defunct blog. It is the third in a series of the key learnings from LeWeb 2009 conference (Dec 9-10). As I have written before, I attended the LeWeb Conference 2009 in Paris, and have collected my...
by Minter Dial | Dec 10, 2009 | Social Media
Attended the LeWeb Conference 2009, (the 6th such event), organised by Loic Lemeur and his wife, Géraldine, on December 9-10, 2009. Le Web Paris 2009In a series of 3 posts, I am going to comment on the top nine (for two thousand and NINE) things that I captured at...