Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing ‘organic’ sales)? Going Above The Call In A Chain?When you go into a fast-service...
Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L’Oreal (Redken, Kerastase…), I met a great number of extraordinary men and women who are hairdressers, several of whom I still...