The retail space is undergoing a transformation. It’s happening at a relatively slow pace around world, but we are seeing more and more digital tools and devices appearing during the shopping experience. I tend to refer to this trend of digital in...
Showrooming – Show me the money “Oh-oh, here comes another whipper-snapper equipped with a smartphone to show up our inefficiencies.” There are a large number of retailers who feel threatened by the showrooming trend. For those not aware, showrooming...
The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to...
The expression, “Retail is Detail” has long existed. As digital becomes integrated into the retail experience, what is being termed as “digitail,” the notion of detail in digitail takes on a whole other scope and, potentially, level...
In this second post on Uniqlo (read the first post here), I wanted to continue to explore UNIQLO’s digital marketing strategy and how they are finding ways to innovate and stay ahead of the pack. In the first post, I wrote about Uniqlo’s global web site...