Minter Dialogue Episode #177 This interview is with Nick Wheeler, founder, owner and Chairman of Charles Tyrwhitt (pronounced Tirrit), the privately held men’s fashion brand, based in London. The story of Charles Tyrwhitt is loaded with great lessons learned...
Minter Dialogue Episode #148 This interview is with Michel Koch, who has a deep and varied experience in digital transformation on the inside. Michel has worked as Cross-Channel Director at Camaieu, ran International Multichannel trading at M&S and most recently...
The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail...
Most serious retailers are now looking deeply at ways to go “digitail” aka exploit digital in retail. In other words, they are looking for ways to use and ‘manage’ digital tools, devices and platforms in the retail space for good...
As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It’s easy to tell how uncomfortable a brand is with the digital literacy of its...