by Minter Dial | Nov 13, 2012 | Social Media
Change the World This is sheer pleasure. You must watch this video and share it! So often, in this frightful world, we tend to focus on the negative, the fear, the worries. Surveillance systems and social media are often given the nasty look! Look again! Big...
by Minter Dial | Oct 19, 2012 | Minter Dialogue, Podcast, Responsibility
Minter Dialogue #37 Delphine Remy-Boutang is the founder and CEO of Social Bureau, a social business consultancy, created in 2012. With a most interesting background, particularly when Delphine was Worldwide Director of Social Media Marketing at IBM, where she worked...
by Minter Dial | Oct 16, 2012 | Social Media
With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user...
by Minter Dial | Oct 10, 2012 | Social Media
If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods. As a brand, the chances of successfully making a video that goes viral is rather small and the odds can get much worse...
by Minter Dial | Oct 5, 2012 | Social Media
What is content marketing? There are plenty of great sources for defining what is content marketing, and none better than the entry in Wikipedia: Content marketing is “the creation and sharing of content in order to attract, acquire and engage clearly...