by Minter Dial | Mar 24, 2016 | Social Media
Imagine this: your brand is given a unique opportunity to touch ALL of your customers. The press — one of your most fanatic users and stout defenders — is excited to talk about it. You have deep knowledge of many of the things that interest and...
by Minter Dial | Feb 25, 2016 | Social Media
In a recent casual conversation with a teenager, I found out that the “Active Now” message emblazoned on top of Facebook Messenger is wreaking havoc. If your Facebook Messenger headline shows that you are active now, it can spur a deluge of messages...
by Minter Dial | Jan 28, 2016 | Cyber Security, New Tech, Social Media
I marvel how, in 2016, even in London, I still come across active people (i.e. not retired) who have decided to shun (at least a part of) the Internet. The key underlying issue is, of course, about privacy. No one in their right mind wants their private lives revealed...
by Minter Dial | Jan 19, 2016 | Business
Some brands have a nasty habit of considering customer service as only a necessary evil. For such brands, it is a headache and cost center that is better outsourced whenever possible. Instead of shutting up and going away, in this internet-enabled world, customer...
by Minter Dial | Jan 10, 2016 | Minter Dialogue, Podcast, Social Media
Minter Dialogue Episode #177 This interview is with Nick Wheeler, founder, owner and Chairman of Charles Tyrwhitt (pronounced Tirrit), the privately held men’s fashion brand, based in London. The story of Charles Tyrwhitt is loaded with great lessons learned...
