by Minter Dial | Sep 26, 2013 | Social Media
In French, the word “digital” means “of the finger.” The French generally prefer the term “numérique.” In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or...
by Minter Dial | Sep 19, 2013 | Minter Dialogue, Social Media
Minter Dialogue #75 This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of TargetInternet.com and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In this conversation with...
by Minter Dial | Sep 16, 2013 | Social Media
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
by Minter Dial | Sep 5, 2013 | Minter Dialogue, Podcast
Minter Dialogue #72 This interview, recorded on August 30 2013, is with Faisal Kapadia, aka FK, or @faisalkapadia on Twitter. Faisal is an author, blogger, podcaster, entrepreneur and social activist, achieving some extraordinary things in Pakistan. Thanks to his...
by Minter Dial | Sep 3, 2013 | Social Media
To my heart’s content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging and...