by Minter Dial | Sep 3, 2013 | Social Media
To my heart’s content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging and...
by Minter Dial | Aug 29, 2013 | Minter Dialogue, Podcast
Minter Dialogue #71 This interview, recorded on August 22 2013, is with Thibault Villet, co-founder and CEO of Glamour Sales China, a luxury flash sale site, and part of the Glamour Sales Group. Having met Thibault in Shanghai this summer, we recorded this show, to...
by Minter Dial | Aug 28, 2013 | Social Media
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
by Minter Dial | Jul 19, 2013 | Minter Dialogue, Social Media
This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China, a weekly online advertising affairs program with over 50,000...
by Minter Dial | Jul 10, 2013 | Social Media
My friend Roland Whitehead, CEO of Quru, whom I interviewed a few months back, inspired me to write a post about email signatures. After reading an article I had tweeted from Social Media Today [link now defunct], Roland wrote in an email, “I come from an age...