by Minter Dial | Jul 8, 2014 | Marketing
Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight...
by Minter Dial | Jul 6, 2014 | Social Media
Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that...
by Minter Dial | Jul 3, 2014 | Retail
For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At times, it seems inconceivable not to have wifi...
by Minter Dial | Jun 30, 2014 | Branding
The iconic Paula Kent Meehan passed away June 23, 2014. Most readers of this blog won’t have known who she was. However, I felt the need to share… I was particularly blessed to have had the chance to run REDKEN for three and a half years of its 54...
by Minter Dial | Jun 29, 2014 | Social Media
Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform...