by Minter Dial | Oct 15, 2013 | Minter Dialogue, Podcast
Minter Dialogue Episode #77 This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. As Joe likes to say, Klout is the standard in online influence measurement....
by Minter Dial | Oct 14, 2013 | New Tech
At this year’s Hub Forum in Paris, Emmanuel Vivier and Vincent Ducrey put up another great two-day programme. The theme this year of the Hub Forum 2013 was ROI = Return on Innovation. For sure, there was a good crowd on hand. The event was live streamed and...
by Minter Dial | Oct 11, 2013 | Branding
A simple business plan: Make products that people want to buy. Over the last years, we have seen an increasing emphasis on customer centricity. It seems clear that the direct relationship that one can now have between brand and customer has rendered being...
by Minter Dial | Oct 11, 2013 | Social Media
On a recent trip to Los Angeles, I visited The Grove — a rather celebrated shopping center, replete with Apple Store and Nike Running store among others. In any event, at the center, there is a fancy fountain that is musically coordinated. Playing with Vine, I...
by Minter Dial | Oct 8, 2013 | Social Media
For some time, I have been waxing on about how Twitter is an invaluable tool for senior executives (e.g. Does the Boss Tweet?). The best way to use Twitter will surely vary according to the profile, the context and business objectives. Thus, there is no...