by Minter Dial | Feb 5, 2013 | Branding
The Steve Jobs biography by Walter Isaacson is a masterpiece, albeit below par compared to Isaacson’s other biographies. The book was published in November 2011, only a month after the death of Steve Jobs (October 5, 2011), so timing was of the essence....
by Minter Dial | Feb 4, 2013 | Leadership
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the...
by Minter Dial | Jan 31, 2013 | Minter Dialogue, Podcast
Minter Dialogue #50 This interview is with Giles Palmer, CEO and founder of BrandWatch, an UK-based social media monitoring company that has been around since 2007. Giles is at the heart of mining and understanding text, which remains a hot and rather...
by Minter Dial | Jan 29, 2013 | Social Media
Minter Dialogue #49 This interview is with Jeremy Waite (@JeremyWaite), who is in charge of Social Strategy Consulting at Adobe EMEA. With a strong operational background and practice in building and implementing social media strategy, Jeremy is also great fun. To...
by Minter Dial | Jan 28, 2013 | Social Media
Music to Twitter’s ears The Evening Standard (London) published an article by David Smyth on “How to be a Twitter hitter.” Without evoking the poetic license of a Pied Piper, the article provides the golden rules for how a pop star should build...