by Minter Dial | Oct 25, 2011 | Sports
Marketer’s delight: Ads that surprise While watching television (the film Hurt Locker and #RWC11) this weekend on my trip to Liverpool (UK), I was delighted by two sets of ads. Not very often that happens, so I thought I would share the experience....
by Minter Dial | Oct 21, 2011 | Business
Why should you build an online presence?Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone. Especially for the younger generations, but increasingly a reflex for all alike,...
by Minter Dial | Oct 20, 2011 | Marketing
Working toward ENGAGEMENT in digital marketing After a 16-year career at L’Oreal — managing a brand worldwide (Redken), running a subsidiary (Canada) and as head of business development & digital marketing (ExCom Worldwide) — I was lucky enough...
by Minter Dial | Oct 18, 2011 | Minter Dialogue, Podcast
Barbara Mallinson founded OBAMI, a social network and eLearning platform specifically designed for schools. Barbara is on a mission to bring the best eTools and social networking to teachers and learners. OBAMI enables the teachers to distribute resources, to...
by Minter Dial | Oct 17, 2011 | New Tech
MOBILEME PROBLEM ON THE MAC: If you have an Apple Mac and have not signed up for Mobile Me, it is possible that you too have suffered from a repetitive synchronization with a non-existant service that draws your wonderful Mac down to a veritable crawl. Some of...