by Minter Dial | Nov 9, 2010 | Social Media
Look who’s talking in a nutshell! Facebook is talking up a storm, but who is listening? When you launch a Facebook fan page for your company or brand, it is hard enough figuring out what tone of voice to take and to figure out what you are going to provide in...
by Minter Dial | Nov 8, 2010 | Social Media
The window into your company is open In the mad race to become, overnight, enterprise 2.0 and web 2.0-friendly, companies are seeking to talk up their “engagement” in the new process in an attempt to lure in talent. I had a rather animated discussion...
by Minter Dial | Nov 8, 2010 | Politics
Got to love this. Pôle Emploi, the agency in charge of dealing with the unemployed (currently riding at 9.7% in France) is going on strike. Not enough resources to go around they claim, and now they are planning job cuts for 2011. Pole Emploi will, in effect, add to...
by Minter Dial | Oct 28, 2010 | New Tech
Beta Mindset…with a Why! One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and...
by Minter Dial | Oct 24, 2010 | Business, New Tech
Attended a most interesting INSEAD breakfast presentation last week by François Momboisse, President since 2002 of the FEVAD (the association covering eCommerce and distance selling in France). François is also head of international digital operations for the FNAC (a...