by Minter Dial | Jun 2, 2007 | Branding, Marketing, Meaningfulness
After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is...
by Minter Dial | Jun 2, 2007 | Uncategorized
Have you ever been recommended a book where the person starts with, “Boy do I have a book for you, you’ll love it…”? Without even buying or reading the book, I often stop to think what impression the person has of me that would make them...
by Minter Dial | Jun 1, 2007 | Uncategorized
Ever had nerves as your mouse’s arrow hovers over the “send” button for an email you have written? Whether it was an important message or to an important person or both, you inevitably toiled over each word. Then, rather than act on impulse, you...
by Minter Dial | May 30, 2007 | Health
Could you imagine that Mars bars would not be vegetarian? Mars officially reversed a controversial decision last week to remove animal by-products (rennet) which it was using in some of its chocolate bars. The company claimed the move was to allow them to have more...
by Minter Dial | May 30, 2007 | Environment
When in Nice on holidays, I gladly paid 5 cents at the Monaco Carrefour for a plastic shopping bag. Upon researching the topic, there are apparently between 500 billion and 1 trillion plastic bags used every year by consumers worldwide. I am glad to see that San...