by Minter Dial | May 28, 2007 | Health, Sports
Being left handed is a minority problem (estimated up to 15%). I am not left-handed, but it is a characteristic that I systematically notice in people (I have never managed to detect left-eyed fish – see ABC report). When my wife asked me what image or...
by Minter Dial | May 27, 2007 | Branding, Marketing
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of...
by Minter Dial | May 26, 2007 | Entertainment
I have been enjoying the music that never stopped for more than a quarter century. Living in France, or Europe more generally, it is a lonely passion. The Grateful Dead are never played on radio stations here. People typically look at me blankly as I explain the...
by Minter Dial | May 26, 2007 | Health
I don’t know about you but health, healthy eating and keeping my weight down are [at least] a daily consideration. It’s a topic that far outstrips male banter about cars or critical comments about politics. It may be on par with the weather for its...
by Minter Dial | May 26, 2007 | Politics
As much as we might spend time defining the role of the different functions in a company (what is the title? whose responsibility is what? what are the measurable objectives?…), an article in Le Figaro on 21 May presented the conundrum of the definition of the...