by Minter Dial | Dec 8, 2011 | Branding, Internet of Things
Getting used to ambiguity in the world of digital marketing Merging the Personal & Professional Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities. These ambiguities center...
by Minter Dial | Nov 25, 2011 | Branding
Raising questions that need an answer There are some questions that you may never have thought about and, yet, once you hear them, you wonder how it is that you never came across that question before and, worse, that you do not know the answer. For example, have you...
by Minter Dial | Jul 5, 2011 | Branding
The overlap in multi-channel communicationsThe options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in...
by Minter Dial | Feb 22, 2011 | Branding
Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum! Should it be THINK or ACT [differently]?...
by Minter Dial | Jan 24, 2011 | Branding, Social Media
Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...
by Minter Dial | Jan 22, 2011 | Branding, Social Media
Looking for the business lessons in Google doodles (the freedom to play with its logo on its home page) is a little like trying to learn from Apple’s miracle marketing. There is a uniqueness and freshness that is contagious in Google’s changing logo. Along...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
