by Minter Dial | Jun 10, 2012 | Branding
How much do you love Marmite? Passing through Waitrose this weekend, I came across this Diamond Jubilee version of Marmite. For the British, it is a fitting link between two grand institutions: the Queen and Marmite, 100% British and 100% British Yeast....
by Minter Dial | May 20, 2012 | Branding, Responsibility
Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to...
by Minter Dial | May 13, 2012 | Branding
The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under the “it sounds silly, but...
by Minter Dial | Jan 23, 2012 | Branding
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
by Minter Dial | Dec 8, 2011 | Branding, Internet of Things
Getting used to ambiguity in the world of digital marketing Merging the Personal & Professional Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities. These ambiguities center...
by Minter Dial | Nov 25, 2011 | Branding
Raising questions that need an answer There are some questions that you may never have thought about and, yet, once you hear them, you wonder how it is that you never came across that question before and, worse, that you do not know the answer. For example, have you...
