by Minter Dial | May 1, 2018 | Marketing
There is nothing more pertinent than having a first hand experience to bring to light just how hard it is to create an excellent customer experience. Put another way, it’s awfully easy to screw it up with so many channels and options much less legacy systems,...
by Minter Dial | Feb 27, 2018 | Marketing
If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at an online travel agency? As such, it would...
by Minter Dial | Jan 30, 2018 | Marketing, Social Media
I have written about handling Linkedin connection requests in the past, but there continues to be a thorny, never-ending stream of invitations in my Linkedin inbox. I’m sure that you, like me, get connection requests that leave you scratching your head. For...
by Minter Dial | Jan 21, 2018 | Marketing, Minter Dialogue, Podcast, Social Media
Minter Dialogue Episode #262 Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also...
by Minter Dial | Dec 12, 2017 | Marketing
Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue to evolve, no...
by Minter Dial | Dec 5, 2017 | Marketing
Considering most computers come with spell checkers, it seems hard to imagine how an important document can ever have spelling mistakes. Not that my blog — with over 1300 posts — or my books are without mistakes, but when you have a...
