by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
by Minter Dial | Oct 26, 2012 | Marketing
As Google continues to play with its algorithm, so must the spin masters, voodoo marketers and link farmers go fishing in other ponds. One of the chosen areas on which many choose to jump seems to be the content marketing bandwagon. As with all these...
by Minter Dial | Oct 18, 2012 | Marketing
A couple of weeks ago, I had a dinner set up at the glamourous Oxo Tower Bar, by Harvey Nichols, in London. Prior to going, I was sent a link by my friend to the restaurant (www.harveynichols.com/oxo-tower-london-bar/). The site is reasonably attractive, with a...
by Minter Dial | Sep 18, 2012 | Marketing
The product is king!How to spot a company that isn’t customer centric? Product centric companies have a tendency to believe that they are equally customer centric. The story in the heads of top management goes along the lines of: “Product is King and...
by Minter Dial | Sep 12, 2012 | Marketing
Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....
by Minter Dial | Aug 31, 2012 | Marketing
Here is an email that landed in my spam box (thank you Gmail) and yet still had me do a double take. I almost clicked on it, despite the fact that I was reading it in my spam box and it had a big RED ALERT banner on top. Thought I’d post it as it shows just how...
