by Minter Dial | Dec 23, 2011 | Marketing
Great Branding: Great Listening The social web has been said to turn the world upside down, putting the power into the hands of the consumer. Others harken back to a time when the street shopkeeper knew all of his/her customers by name. You will find some people...
by Minter Dial | Dec 21, 2011 | Marketing
Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a...
by Minter Dial | Dec 19, 2011 | Marketing
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...
by Minter Dial | Dec 13, 2011 | Marketing, Responsibility
Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University). It can no longer be just a “specialty” class, merely for...
by Minter Dial | Oct 20, 2011 | Marketing
Working toward ENGAGEMENT in digital marketing After a 16-year career at L’Oreal — managing a brand worldwide (Redken), running a subsidiary (Canada) and as head of business development & digital marketing (ExCom Worldwide) — I was lucky enough...
by Minter Dial | Oct 12, 2011 | Marketing
Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire. The woman who recruited me was nice enough. The ideal respondent had to speak...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
