by Minter Dial | Mar 18, 2010 | Marketing
Marmite is required taste. For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral. This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...
by Minter Dial | Jan 10, 2010 | Marketing
In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo). This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a...
by Minter Dial | Dec 8, 2009 | Marketing
Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his...
by Minter Dial | Oct 24, 2009 | Marketing
We received, this week, two digital messages that grabbed my attention in the way of customer relationship management (CRM). The first example came from our children’s dentist, based in Neuilly (outskirts of Paris). Partly because their telephone answering...
by Minter Dial | Oct 11, 2009 | Business, Marketing
Here are some more ideas for the mainstream media (MSM) to kick into high gear with their online community. With media titles dying or falling fallow on a daily basis, the MSM crisis seems just now to be hitting full stride. The number of recent closures has been...
by Minter Dial | Sep 23, 2009 | Branding, Marketing
I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
