by Minter Dial | Aug 8, 2009 | Marketing
A long line formed outside Ladurée, rue Royale, Paris I have long worked right next to the Ladurée, the famed French patisserie, on rue Royale, the site of the company’s very first store at its founding in 1862. If there is one place which incarnates Paris in...
by Minter Dial | Aug 7, 2009 | Marketing
While Prada renovates its flagship store on rue Faubourg St Honoré, they have created a temporary storefront at 92 rue Faubourg St Honoré, Paris 75008, (previously it was the chic Ariane Dandois art gallery, pictured right courtesy of Google Maps). Even if this is...
by Minter Dial | Aug 7, 2009 | Marketing
Notice any similarities? Looking up at this message board at CDG airport the other day, I could not help but notice the similarity in the logos of Copa Airlines and Continental Airlines. Dating back to a 1998 strategic alliance between these two companies (about which...
by Minter Dial | Jul 23, 2009 | Marketing
There are a number of marketing concepts which capture the consumer with a proprietary and branded system that requires regular replenishment of equally proprietary and costly refills. There are two “handcuff” systems with which I am confronted on a...
by Minter Dial | Jul 22, 2009 | Marketing, Travel
Have you ever spotted a spelling mistake on restaurant’s menu and wondered if you should tell the waiter? What about when you see an error on an official document or signpost? Wouldn’t it be handy if, right near by, there just happened to be a...
by Minter Dial | May 31, 2009 | Marketing
If you think you are getting state-of-the-art in personalized service when Starbucks can offer you a selection with up to 19,000 different varieties, try this one out for size. Mike Keen, who runs a small barista (coffee shop), called Studio 6 Coffee House, in Denver,...