by Minter Dial | Jul 25, 2007 | Branding, Marketing, Social Media
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives. As...
by Minter Dial | Jun 8, 2007 | Business, Marketing, Travel
When I compare intra-Europe flying to continental US flying, the two major differences for me are that there are many more direct flights from city to city in Europe (no hub & spokes) and that it is harder to feel the (economic) pinch on European airlines. While...
by Minter Dial | Jun 6, 2007 | Marketing
Thanks again to my pal, Vincent, I have discovered a wonderfully a propos short film that speaks volumes… love, relationships & the consumer. See the film: The Break Up. This short is brought from Geert a marketing manager at Microsoft in Belgium....
by Minter Dial | Jun 2, 2007 | Branding, Marketing, Meaningfulness
After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is...
by Minter Dial | May 27, 2007 | Branding, Marketing
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of...
by Minter Dial | May 24, 2007 | Branding, Business, Marketing
Inspired by this blog on “Pink Slip,” “Business Darwinism and the will to survive”, I ponder how even great companies survive long term. The very concept of lasting [forever] can almost seem counter intuitive (in the world of capital markets)....
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
