by Minter Dial | Dec 9, 2013 | Retail
Tracking the way social media and digital is being used in retail environments has become much more intense recently. Just a year ago, the number of new initiatives was rather easy to follow, even worldwide. Retailers in London and New York were leading the party....
by Minter Dial | Dec 3, 2013 | Retail
During my visit to Shanghai, I visited the brand new Jing An Kerry shopping mall, situated in prime real estate downtown. On the 4th floor, Under Armour has opened an innovative shop, truly not like others. Storytailing: a true execution where the shop is 80% story...
by Minter Dial | Nov 26, 2013 | Retail
The retail space is undergoing a transformation. It’s happening at a relatively slow pace around world, but we are seeing more and more digital tools and devices appearing during the shopping experience. I tend to refer to this trend of digital in...
by Minter Dial | Nov 12, 2013 | Retail
Showrooming – Show me the money “Oh-oh, here comes another whipper-snapper equipped with a smartphone to show up our inefficiencies.” There are a large number of retailers who feel threatened by the showrooming trend. For those not aware, showrooming...
by Minter Dial | Sep 11, 2013 | Retail
The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to...
by Minter Dial | Jun 19, 2013 | Retail
Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we...