by Minter Dial | Aug 28, 2013 | Social Media
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
by Minter Dial | Aug 18, 2013 | Social Media
Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how people are...
by Minter Dial | Jul 19, 2013 | Minter Dialogue, Social Media
This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China, a weekly online advertising affairs program with over 50,000...
by Minter Dial | Jul 10, 2013 | Social Media
My friend Roland Whitehead, CEO of Quru, whom I interviewed a few months back, inspired me to write a post about email signatures. After reading an article I had tweeted from Social Media Today [link now defunct], Roland wrote in an email, “I come from an age...
by Minter Dial | Jul 8, 2013 | Social Media
Some brands are so imbued with their technicality and scientific know-how that the technical specifications tend to take first fiddle over all notions of branding or emotion. In this post, I thought I would take a look at the world of cameras, to see how we are doing...
by Minter Dial | Jul 3, 2013 | Social Media
I just had my 20th year reunion at INSEAD in Fontainebleau. It was a magical affair. Some 80 of my year came, with about half accompanied by significant others, to bring the total on site up to 120+ people. It was our first bona fide Facebook reunion as well, to the...
