Twitter in China? Weibo is the Way to Go

by | May 21, 2011 | Social Media

Homegrown Chinese micro-blogging all the rage Pursuing the Twitter “Character” theme of last week, I thought I’d do a little recap of what I found out about Twitter in China.  [I also wrote about the Twitter situation in Japan.] First, the...

Twitter All About Character(s) – part 2

by | May 19, 2011 | Social Media

How much character in 140 characters Adding character to your 140 It is not about how many characters, but how much character your tweet has.  What is a character? In short, I’d say it’s a type of personality.  The dictionary definition says that...

Starting your social media marketing

by | May 14, 2011 | Social Media

How does one get started? And they’re off… Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice,...

Community Manager – Who is she?

by | May 12, 2011 | Social Media

The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways.  It is clearly a...

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