Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. …
Louis Vuitton Driving Luxury Digital Engagement Via Its Shop Window. A Review.
Louis Vuitton, part of the LVMH Group, is a beautiful luxury brand. With over $10 billion in annual sales (Forbes May 2015), it is a bona fide reference for luxury. According to Interbrand, Louis Vuitton is in fact …
Delphine Mousseau – Talking eCommerce Localization For Zalando (MDE159)
This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Delphine, who was on this podcast show back in 2012, is dealing with the complications and localization in 15 European countries. Zalando is …
Made in Made.com – A New Digitail Experience: The eStore Translated into a Physical Space
I had the chance to visit the new showroom of Made.com in London (that opened in January 2015). In terms of a blend of IRL and URL, Made.com has blazed a new digitail experience that’s worth the detour, whether or …
Promises, Promises… A Connected Taxi? Building Trust Through Technology
The sector of transportation is just another in a long hit parade of sectors massively disrupted by technology. Looking at the taxi industry, in particular, the entrenched taxi base has been combating the Uber effect with various tactics and techniques and with …
Customer Service – how to overcome the challenges of embedding the customer journey into business
If I asked you to think of companies that are proud of their “innovation” reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths they offer …
Mikko Eerola, CMO at Idean: A design agency that obsesses about customer experience (MDE139)
New: First ever Google store, opens in London
The blurring of the lines between off and online continues (notwithstanding the blurring of the lines between Marvin Gaye and Pharrell Williams). We have seen many examples where URL is meeting IRL. For example, we have seen how NetaPorter and …
What Are The Top Trends And Levers For Your Digital Strategy In 2015?
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a …
Building a sense of accountability and the dangers of redundancy
As companies grapple with the process of digital transformation, there is a rampant search for best practices, secret recipes and potential shortcuts. The truth is that each company will need to find its own path, based on its business, strategy, …