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An Aus-some Trip Around the World

An Aus-some Trip Around the World

It's not very often that I find a serendipitous link to describe so cleanly the relationship between my last three trips. So, I could not help but share with you my aus-some last month. In the space of 4 weeks, I was at South By Southwest in Austin Texas for a manic...

Tesco Redcurrant Jelly, Out of the Box Marketing?

Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager's refrain might be: "just slap NEW onto it" and people will come running! {Click to Tweet!} I recently came...

Small Print Marketing = Small Mind Marketing

Satisfaction Survey When an organization overtly asks you for feedback from the outset, I tend to be favorably disposed toward them.  My mental shortcut is that they are "genuinely" interested in my satisfaction. BUT... ...watch out for small mind marketing....

The power of exclusivity (and good content )

In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you?  On the internet, everything can be everywhere multiple times over.  But, why would yours stand out?  This is where the power...

How to identify influencers on social media?

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that's word of mouth on steroids.  {Click to Tweet!}  So how, as a brand marketer, can you appropriately...

To Book Minter!

I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.

Click here to inquire about booking Minter!

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