Organic or Acquisitive Growth? A comparison of the Linkedin/Viadeo (professional social network) and Craigslist/OLX (online classifieds) battles. I see an organic growth model allowing for a more homogenous type of community build. Both Linkedin and Craigslist have the first mover advantage and have chosen to pursue this option. The challengers (and ‘late comers’), Viadeo and OLX, have opted for growth via acquisition. Both challengers are well positioned to capture the local market based on their core business. However, both are going to have a more razor-edge approach to their finances in that they will need to amortize/optimize their investments in the local players. While the fight between OLX and Craigslist is more head-to-head in that they are looking at exactly the same markets in the countries in which they do business, Viadeo and Linkedin benefit from a more segmented approach.
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Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 3 of a 3 part article: The new marketing model (5 Es) and the role a Brand Coach can play in accompanying a company.
Need a coach for your brand? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.
Panasonic develops Robot Hairwash for Elderly Care
Panasonic's R&D has come up with a great new tool to help in elderly care. Essentially, the apparatus is designed to help wash infirm or elderly patients in hospitals, eliminating a laborious work for the nurses. As reported in the press release, the...
Drain, Disk and Design
Found this drain cover, walking along Boulevard Madeleine in Paris, repainted in the form of a vinyl record. It is certainly not the new advertising platform of choice, but full marks for creativity. I suspect that, if I did a little Google image search, I might find...
Need a coach for your brand ? – Part 1 : Why is the brand a key success factor on the web ?
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 1 of a 3 part article: Leveraging the strength of a brand on the web.
3 rules of real estate and 3 rules of modern day marketing
If we all know the 3 rules of real estate, what are the 3 rules for marketing in the Internet era? You can sometimes here someone giving out the moniker of the 3 rules of marketing: content, content, content. While I am BIG on content, I would not be inclined to be so absolutely categorical. I believe that the 3 “rules” or principles have been evolving, making them less statutory rules and more a WIP. Here is what I think of the evolution of the 3 rules of modern day marketing.
Calvin & Hobbes – Vying to penetrate millions of homes!
Here is Calvin & Hobbes (by Bill Waterson) from the Herald Tribune on Monday (4/10/2010). Not that I frequently read the cartoons, but I can’t help but read about the mischievous Calvin. Almost as good a bet as reading Fred Bassett. Anyway, here is a beautiful cartoon for old the old marketers. Brands that behave like Calvin ought to get a spanking. Of course, if Calvin were able to provide a personalized, pertinent programming for his indulgent household, that might be another story!
What’s new? What News and Marketing too often have in common!
Today, we see that marketing and media, in general, have undergone a tidal wave as we move toward true pull (undertow?) marketing, community-based, meaningful relationship building, fighting for share of mind and Facebook “likes” on a myriad of distribution platforms. Under the wave, to a certain degree, the old fashioned marketing tools and old school mainstream media channels have taken a real washing. Everyone is still focused on what’s NEW and what’s NEWS. But what about deeper reasoning, long term growth and relationship building. Turning a Friend’s like into a Fan’s love!
Enterprise 2.0 – How and why wikis make sense
Despite the extraordinary success of wikipedia, how is it that Wikis are not customary in companies? The answer: Because wikis involve change management. This post discusses why a company should want to put in place a wiki along with some concrete steps on how to implement.
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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