Despite the extraordinary success of wikipedia, how is it that Wikis are not customary in companies? The answer: Because wikis involve change management. This post discusses why a company should want to put in place a wiki along with some concrete steps on how to implement.
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The Buffalo Bill Dam on the Shoshoni River at Cody, Wyoming….
The internet (and that includes the email) is full of mixed truths. Some of the images/stories are circulated via emails, spreading the word via the email database. Others circulate via Facebook and others again around the dinner table. Fortunately, there are ways to...
NEW Twitter Interface – An improvement, but…
If Twitter continues to build its base and has rejigged its web interface, I do get the feeling that Twitter usage is evolving as more people get the hang of it. There are now some 145 million registered ‘users’ of Twitter, but the number of active users is more likely to be around 50 million per Jesse Stay of SocialToo. Herewith, some of the Twitter trends I see and results of a poll by Mashable…
Grateful Marketing Lessons : A Dead Show Is Not A Concert, It’s An Experience
“Marketing Lessons from the Grateful Dead.” Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a businessman, I feel like my involvement with the Dead very much had a positive impact on the way I conceived of marketing and client relations. Albeit, I never truly made the connection. I have a sneaking suspicion that fellow Dead fan, Steve Jobs over at Grateful Apple, may have. Written by David Meerman Scott and Brian Halligan (CEO of HubSpot), “Marketing Lessons from the Grateful Dead” picks out all the great and unorthodox methods that the Grateful Dead used (more or less intentionally, one has to believe) to build up their franchise. What is it about the Grateful Dead that made them so great? Well, as expressed in their name, as a fan you always felt that THEY were grateful for your subscription to their road show. Some commentary and 3 takeaways for brands today…
LIKE ME! The New Marketing Paradise?
LIKE ME! FOLLOW ME! RECOMMEND ME! SHARE THIS! SUBSCRIBE!
These are the new calls to action for digital marketers. The new ROI of marketers will have to take into account the e-factor: the willingness to exchange, the power of the experience, the emotional connection, the authenticity of the engagement, and the essential meaning and return.
Coincidence or Purposeful Juxtaposition?
Sometimes, you do have to wonder if IT is all on purpose? I opened the Herald Tribune yesterday (Sept 15, 2010) and, as is my wont, turned to the world news section (page 4). Herewith is the spread of the top of the page. I found the juxtaposition quite astonishing. Take a look and see if you see what I saw!
Handshake ‘key sign of longer life’
A firm handshake and brisk walk could be indicators of a longer life expectancy. Scientists at the Medical Research Council analysed the results of 33 studies into the link between the ability to carry out simple physical tasks and age of death. They found people who...
A Solid Internet Strategy for the SMB
How does a small business figure out its internet strategy without the services of a big agency? This is the typical question for the owner of (very) small business. The internet is daunting for many, but not for all, especially if you are an optimist at heart and...
Google’s new Instant
Google's new Instant Search may be an instant nightmare for SEO? What does this new technology mean for us? http://htxt.it/IqlB via hellotxt
Google Instant Search – Instant nightmare for SEO strategies?
The launch of Google Instant Search on Wednesday (Sept 8), which is guestimated to bring about 350 million hours in annual time savings worldwide, is also going to bring about a mini revolution in SEO (search engine optimisation) techniques. I would tend to believe that SEO strategies — brilliantly organized though they might have been in the past — may be turned into an instant nightmare due to the changes in the way Google will manage search requests. There has been quite a lot of negative reactions from consumers worried about more Google incursions into our online activities… What do you think of Instant Search?
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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