Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...
The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was "on" the phone, albeit hands free. Smiling to myself, I thought that he was most possibly...
Minter Dialogue Episode #180 — This interview is with Simon Barrow, a man with an illustrious career in brand management and agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion "Employer Brand" and now helps businesses on...
I marvel how, in 2016, even in London, I still come across active people (i.e. not retired) who have decided to shun (at least a part of) the Internet. The key underlying issue is, of course, about privacy. No one in their right mind wants their private lives revealed...
Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
Minter Dialogue Episode #179 This interview is with Lily Tse, founder of Think Dirty App. Based out of Toronto, Lily has made it her mission to make transparent the potential risks that are hidden in the list of ingredients of cosmetic products. With a database...
Every two years I like to put out my predictions of business trends -- with a heavy marketing bias -- for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new and exciting...
Some brands have a nasty habit of considering customer service as only a necessary evil. For such brands, it is a headache and cost center that is better outsourced whenever possible. Instead of shutting up and going away, in this internet-enabled world, customer...
Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at...
Have you ever heard the phrase: Nothing personal, it's business" The hairs on the back of my neck bristle at the thought. This type of pre-emptive sentence is a barely veiled attempt to temper the blow. It typically accompanies a severe and/or harshly delivered...
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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Moving to BCC – Great Email Trick (or Habit!)
Uniqlo – A well executed glocal Digital and Social Media Marketing strategy