In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you? On the internet, everything can be everywhere multiple times over. But, why would yours stand out? This is where the power...
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How to identify influencers on social media?
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that's word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you appropriately...
Google Blue. What’s in a color? Brand marketing 101
Do you agree that one of the pleasures of the web is the Facebook connect or Twitter connect button? It saves that downer of having to store and retrieve yet another password. Okay, so it also poses a risk that FB or Twitter will abuse your data....
Tips for your first time visit to South by Southwest – for SXSW 2014
If you are thinking of hitting SXSW 2014 (which I already recommend!), I thought I'd share my first timer recommendations. Here are my tips after having done my first SXSW in March 2013 (you can read my SXSW 2013 write-up here). The 2014 dates are now...
Interview with Social Media Team of the Russian news agency RIA Novosti
I was invited to give a keynote speech in Moscow in February at the multimedia headquarters of the Russian news agency RIA Novosti (RN). There I met Valery Levchenko, Deputy Editor in Chief responsible for external relations, and a few members of the RN social media...
How to grow your Twitter following?
If you want to know how to grow your Twitter following, I observe that there are five clear methods to do so. The bad news is that there is no free and easy path, unless you are perhaps already a mega star. Whether you represent a brand or are an individual, gaining...
Alex Connock – The Power of Great Videos and the Need for Great Content
Minter Dialogue #55 If you are interested in the world of digital media and the making of great videos, you'll want to listen up to this interview. It's with Alex Connock, Managing Director of Shine On Digital (Multiplatform TV/Video Digital Agency) and Shine...
Interview of Jennifer Preston Social Media Editor at NYT
This interview with Jennifer Preston, Social Media Editor at the New York Times, was conducted by my good friend, Olivier Cimelière, who translated and posted it on his fabulous blog Le Blog du Communicant 2.0. You can find the French version article here:...
Social Conference – South by Southwest SXSW 2013 Highlights & Reactions
Herewith some feedback about my experience at the pinnacle "social conference" South by Southwest (SXSW) 2013. Clearly, there is a sense among some of the high powered digerati that SXSW is now "overdone" and so they have decided it's no longer worth attending....
Pope Francis leads the mass media to Twitter and the world follows
The seesmic worldwide movement -- dare I say mass media -- on Twitter after the announcement of Pope Francis I provoked over 7 million tweets (on the first day alone) per Mashable. The Pope's twitter account, @pontifex, has just over 2 million followers. If you...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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