Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston...
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Above The Call Marketing – Where’s The Surprise In Your Offering?
I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing 'organic' sales)? Going Above The Call In A Chain?When you go into a fast-service (aka fast...
Email Subject Lines That Work For You
It's fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it's cheap and effective. However, just because it's so cheap, it's appalling to see how many companies/brands wreck the opportunity with...
User Experience Design at Honeywell with Vincent Boyce (MDE191)
Minter Dialogue Episode #191 This interview is with Vincent Boyce, User Experience Principal at the Honeywell, a $40B tech company whose mission is to make “our world cleaner and more sustainable, more secure, connected, energy efficient, and productive.” In this...
Apples & Oranges – Different Mindsets In The Retail Experience
I am not here to write yet another apologia about the state of the telecommunications market. Nor am I going to write another blog post praising Apple's retail stores. I wanted to point out some of the treacherous pitfalls that organizations fall into when trying to...
Interactive Restaurant – 80% Digital and 20% Analogue – Review of Inamo in London
Inamo has two "digital" or interactive restaurants in London, the first of which was installed in September 2009. In terms of menu, Inamo serves an Asian fusion mix. I went with a couple of geeky friends and wanted to see how the concept had aged. To my great...
Making Meaningful Relationships At Unilever with Megan Neale (MDE190)
Minter Dialogue Episode #190 This interview is with Megan Neale, Global Head of Engagement Centres for Unilever. She is also co-founder of a start-up, My Digital Customer, providing solutions to bridge the gap between contact centers and the digital channels. In this...
The New Eurostar e320 Train…. A Singular Example of Poor Design
This winter, Eurostar finally started to roll out its new e320 train. Being a regular Eurostar passenger, I was very keen to experience the improvements. Notably, I was very excited to get wifi onboard...at last. According to their site, the design of...
Bad Design — What Happens When You Don’t Walk In Your Customers’ Shoes?
I attended an event at one of the premier "serviced office" spaces (called Spaces, run by the US company Regus). If the event was otherwise a success and the general environment in the office space was quite pleasing, I was struck by the experience in the men's loo....
How and Why Customer Care Can Lead Digital Transformation – Celine Dumais at L’Oreal USA (MDE189)
Minter Dialogue Episode #189 This interview is with Celine Dumais, in charge of Customer Care for L’Oreal USA, but with a wider strategy role for customer care for the Americas. In this podcast, we talk about the challenges of customer care service, how...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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